LA's 2000 PRism Awards give top PR efforts praise

LOS ANGELES: In an extravaganza that could be staged only in Tinseltown, more than 350 PR types turned out to see the PRSA's LA chapter present its 2000 PRism Awards to top professionals on November 2 at the Beverly Hills Hotel.

LOS ANGELES: In an extravaganza that could be staged only in Tinseltown, more than 350 PR types turned out to see the PRSA's LA chapter present its 2000 PRism Awards to top professionals on November 2 at the Beverly Hills Hotel.

LOS ANGELES: In an extravaganza that could be staged only in Tinseltown, more than 350 PR types turned out to see the PRSA's LA chapter present its 2000 PRism Awards to top professionals on November 2 at the Beverly Hills Hotel.

Since it was LA, the categories borrowed such names as Boogie Nights, The Matrix, As Good as It Gets and Shakespeare in Love.

Top awards went to Manning, Selvage & Lee for its 'Pac Is Back!' campaign.

Lawrie Kaspar Gwyn, president of PRSA/LA, said of the effort: 'The creativity and strategy behind the campaign and the media results it produced was unparalleled.'

The campaign targeted seven- to 16-year-olds and 22- to 32-year-olds, attempting to bring Pac-Man back from its successful 1980s career to the today's more competitive video gaming market.

Individual recognition for community service went to Ronald Rogers, CEO of Rogers & Associates, and Irma Resendez of Familia Unida, Living with Multiple Sclerosis. Consultant Jerry Swerling of Swerling and Associates, who heads the PR sequence at the University of Southern California, took the Outstanding Professional Award.

Of the 36 Prism and 54 Awards of Excellence, Waskul World Wide Communications took an unprecedented 19 prizes for a wide number of writing projects, including brochures, annual reports and direct mail.

Awards were given for outstanding campaigns ranging from crisis communications and investor relations to pro bono work, annual reports and convergence media.



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