ELECTION 2000: Get ready, PA will pay handsomely

WASHINGTON: A 'bull market' lies ahead for the public affairs business, Cohn & Wolfe DC CEO Terry Wade predicted in the aftermath of last Tuesday's elections.

WASHINGTON: A 'bull market' lies ahead for the public affairs business, Cohn & Wolfe DC CEO Terry Wade predicted in the aftermath of last Tuesday's elections.

WASHINGTON: A 'bull market' lies ahead for the public affairs business, Cohn & Wolfe DC CEO Terry Wade predicted in the aftermath of last Tuesday's elections.

Other PA executives shared Wade's optimism, as the narrow GOP House and Senate majorities mean coalitions must be built to move legislation, leading to PA job opportunities.

Wade predicted a loose PA market as the departing Clinton Administration wonks and communicators fill the current demand, tightening significantly as PA campaigns rev up again.

Public Affairs Council president Doug Pinkham said resumes are being readied for distribution, adding that the National Journal Publishing group is introducing a Web site to link jobs with PA job-seekers.

Ketchum Public Affairs SVP Peter Robinson said the job market will place more value on employees who can offer 'more subject-matter expertise' in areas such as healthcare and technology.

For example, one headhunter suggested Patrick Dorton, communications director for the National Economic Council, could parlay his financial expertise into a dollars 200,000 job - probably twice what he'd make as a Senate press secretary.



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