ELECTION 2000: Carnahan victory points to good PR

WASHINGTON: Missouri voters chose deceased governor Mel Carnahan (D) over Sen. John Ashcroft (R) last Tuesday. Both sides struggled with a situation that presented unusual communications challenges and will result the appointment of widow Jean Carnahan.

WASHINGTON: Missouri voters chose deceased governor Mel Carnahan (D) over Sen. John Ashcroft (R) last Tuesday. Both sides struggled with a situation that presented unusual communications challenges and will result the appointment of widow Jean Carnahan.

WASHINGTON: Missouri voters chose deceased governor Mel Carnahan (D) over Sen. John Ashcroft (R) last Tuesday. Both sides struggled with a situation that presented unusual communications challenges and will result the appointment of widow Jean Carnahan.

While Mrs. Carnahan mourned her husband's death, news coverage helped motivate a 'still with Mel' sentiment. Former Lt. Gov. Harriett Woods (D) said Carnahan supporters used e-mail to galvanize labor, women and African-Americans.

Then, in late October, Mrs. Carnahan said she would accept an appointment.

Christopher Klose of Shorr & Associates, a Carnahan consultant, said her side ran a low-key effort. Meanwhile, the Ashbrook camp pulled back efforts after the accident, then promoted 'experience.' Woods questioned Ashbrook's efforts to suggest he was a victim, too.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.