Buzz MSP rocked by the departure of chief Andre

CHICAGO: Buzz MSP, a 15-month-old agency once expected to become a major player on the Chicago PR tech scene, has had its future called into question with the departure of CEO Karen Andre.

CHICAGO: Buzz MSP, a 15-month-old agency once expected to become a major player on the Chicago PR tech scene, has had its future called into question with the departure of CEO Karen Andre.

CHICAGO: Buzz MSP, a 15-month-old agency once expected to become a major player on the Chicago PR tech scene, has had its future called into question with the departure of CEO Karen Andre.

Further, while Buzz claims 22 clients and, according to Andre, about 65% of those are buying PR services, many are start-ups backed by Buzz's parent, Divine InterVentures, which itself has been having problems.

Andre, who founded Buzz with the flamboyant Andrew Filipowski, worked for Filipowski at his last company, Platinum Technology. He sold it for dollars 3.6 billion before starting Divine.

Andre said she decided to leave because 'when you are in a leadership position, you are an endorsement for that company' and she no longer felt she could endorse Divine's vision for Buzz. 'A service business has models predicated on relationships with employees and clients. Some of Divine's vision would not foster those values with employees or clients,' she said. 'I resigned because it was the right decision for me.'

Acting CEO Tom Bush did not return calls by press time.

Citigate Cunningham, which is rumored to be a potential buyer of Buzz because Andy Cunningham sits on Divine's board of directors, has publicly denied that it is interested in buying the struggling firm.





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