Library of Congress wants PR to help with awareness

WASHINGTON: The Library of Congress is looking for a PR agency to help raise its profile as a tourist attraction as it celebrates its bicentennial.

WASHINGTON: The Library of Congress is looking for a PR agency to help raise its profile as a tourist attraction as it celebrates its bicentennial.

WASHINGTON: The Library of Congress is looking for a PR agency to help raise its profile as a tourist attraction as it celebrates its bicentennial.

It also wants to educate people about the breadth of its services.

The library, which is the world's largest, is used by researchers and scholars from around the world. It receives more than 31,000 items a day, of which 7,000 become part of the collection.

More than one million visitors and readers are welcomed every year, and the library presents a wide range of exhibitions and concerts as well as other scholarly and popular programs. It also offers the public services such as a database of POWs and MIAs and tracing family histories. In addition, the library houses the Copyright Office, which deals with 600,000 new registrations a year.

However, most people don't know about the library's formidable range of services, so the public affairs department will be issuing a request-for-proposal from PR firms on November 27 to help it with several objectives.

The first will be to 'assess the impact of the bicentennial program on public awareness and analyze and evaluate the current PR activities at the library and state of public awareness about the library,' according to the notice. The bicentennial was, in fact, this year. It was established as a legislative library in 1800.

The successful firm will then develop a strategic plan to recommend new programs to raise the level of awareness and promote it as a tourist attraction.

Located across from the Capitol, the library receives a fair share of visitors but must compete with many of Washington's historical sites located nearby.

Finally, depending on budget, the firm will implement the programs agreed to in the plan and track and evaluate their work.



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