Internet is a CEO wand and whip

NEW YORK: The Internet solves as many problems for CEOs as it causes headaches, according to the 2000 PRWeek/Burson-Marsteller CEO Survey.

NEW YORK: The Internet solves as many problems for CEOs as it causes headaches, according to the 2000 PRWeek/Burson-Marsteller CEO Survey.

NEW YORK: The Internet solves as many problems for CEOs as it causes headaches, according to the 2000 PRWeek/Burson-Marsteller CEO Survey.

A full 35% of CEOs cited their company's Web site as being the most helpful outlet in a crisis, and 49% said it makes it easier to manage a company's reputation. Meanwhile 39% said that an Internet chat room is the scariest outlet for rumors and falsehoods - almost matching the 41% who said that traditional media was their greatest concern.

'You can't control messages anymore,' said Ford VP of communications Jason Vines, whose company used Web sites extensively to help manage the Bridgestone/Firestone tire recall. 'You have to be a transparent company.

If you aren't, bad stuff gets out, and it goes out in milliseconds.'

Also in the survey, Microsoft's Steve Ballmer was voted the top CEO for reputation management, thanks to his skillful handling of the antitrust violations, among other issues. Masatoshi Ono, formerly chairman and CEO of Bridgestone/Firestone, was voted the worst.

CEO Survey, page 21.



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