Agencies line up for Virginia's dollars 30m energy education program

RICHMOND, VA: Fourteen firms have thrown their proposals into the ring to vie for the multi-million dollar consumer education program put up for grabs by the Virginia State Corporation Commission (SCC). The commonwealth's General Assembly has allocated dollars 30 million to create awareness among Virginians that they will have a choice of energy providers (PRWeek, November 6, 2000).

RICHMOND, VA: Fourteen firms have thrown their proposals into the ring to vie for the multi-million dollar consumer education program put up for grabs by the Virginia State Corporation Commission (SCC). The commonwealth's General Assembly has allocated dollars 30 million to create awareness among Virginians that they will have a choice of energy providers (PRWeek, November 6, 2000).

RICHMOND, VA: Fourteen firms have thrown their proposals into the ring to vie for the multi-million dollar consumer education program put up for grabs by the Virginia State Corporation Commission (SCC). The commonwealth's General Assembly has allocated dollars 30 million to create awareness among Virginians that they will have a choice of energy providers (PRWeek, November 6, 2000).

One hour before the close of bids, the SCC released the percentages assigned to the criteria that will be used to choose an agency: expertise, qualifications and capabilities of the firm and its staff, including a clear understanding of trends, will be weighted 40%; creativity in previous work will be given 30%; references from clients, 20%; and price, 10%.

The percentages were purposely announced late so that firms would not weight their proposals according to the evaluation criteria.

Agencies who submitted proposals are: Arnold Worldwide; Burford Company Advertising; Burson-Marsteller; Carter Ryley Thomas; Diversified Data Services; FCB Worldwide; Fitzgerald Va. Energy Team; Highpoint Franklin; HMS Hallmark; Jewell Baker Zander; John Lambert Associates with Preston Osborne; Ruechert & Shanley; Siddall, Matus & Coughter; and Winning Strategies.

The panel expects to make a final decision by January 1.



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