Trump fined dollars 50,000 over role in PR drive against Mohawk casino

ALBANY, NY: Real estate and casino magnate Donald Trump had a PR campaign backfire on him. The tycoon has been fined for his clandestine sponsorship of a PR and advertising effort that a New York state commission said violated lobbying regulations.

ALBANY, NY: Real estate and casino magnate Donald Trump had a PR campaign backfire on him. The tycoon has been fined for his clandestine sponsorship of a PR and advertising effort that a New York state commission said violated lobbying regulations.

ALBANY, NY: Real estate and casino magnate Donald Trump had a PR campaign backfire on him. The tycoon has been fined for his clandestine sponsorship of a PR and advertising effort that a New York state commission said violated lobbying regulations.

As part of the settlement, Trump agreed to spend dollars 50,000 on advertising conceding his role in a PR campaign against the St. Regis Mohawk casino.

The campaign was run through a newly-formed, extreme right-wing front group, the New York Institute for Law and Society.

Fearing that a proposed Indian casino in New York would cut into his Atlantic City business, Trump funded print, radio and TV ads that depicted the Mohawk reservation as rife with organized crime and took jabs at Governor Pataki, who backed the casino plan.

The Institute campaign, which was coordinated by lobbyist Roger Stone of Ikon Public Affairs, also used direct mail targeting three very different constituencies and tailoring the message to each. Mailings to labor unions emphasized tribal exemption from Federal labor laws on reservation lands.

Those to Christian conservatives and area small businesses cast the casino as a threat to rural, small town life, stressing tax and crime concerns.

The Institute e-mailed regular updates to journalists and circulated a report suggesting that the smuggling of alcohol, tobacco and firearms by several members of the St. Regis Mohawk was controlled by a Buffalo criminal syndicate.

The settlement also included personal fines for Trump of dollars 50,000, Stone for dollars 100,000, and the Institute for dollars 100,000.

Stone insisted the campaign was not lobbying, noting that none of the Institute materials mentioned legislation.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.