Metzger to make Sprint identifiable

BOULDER, CO: Sprint PCS has picked Metzger Associates as its agency of record, replacing Boasberg Wheeler of Kansas City.

BOULDER, CO: Sprint PCS has picked Metzger Associates as its agency of record, replacing Boasberg Wheeler of Kansas City.

BOULDER, CO: Sprint PCS has picked Metzger Associates as its agency of record, replacing Boasberg Wheeler of Kansas City.

A Colorado-based firm, Metzger had worked with Sprint PCS as part of its network of local agencies and was invited to pitch for the national business.

Initially, Metzger will work with the company to write its first and second quarter PR strategies.

Dan Wilinsky, Sprint PCS's director of media relations and financial communications, said that with its eight million customers, Sprint PCS is concerned with differentiating itself in the intense telecommunications market.

'It's a challenge for us to stay ahead,' he said. 'We're going to need all the creativity and resources the agency can bear when it comes to delivering new products and services.'



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