LAST CALL: Callers are quacking up over unusual voicemail option

Nobody likes getting caught in an endless voicemail maze - or 'voicejail' as it has become known. Well, PRWeek has an idea to do something about it - but we need your help.

Let's call it the 'Yes on Option Seven Campaign.' Here's a bit of background: over the summer, NJ-based National Discount Brokers Group changed its voicemail system. However, Chris McQuilkin, president and CEO, noticed that 'option seven' had been left out on the main menu.

Taking his thinking-outside-the-box lessons to heart, Quilkin decided that, instead of linking it to some boring promotion or 'special offer' he would link it to the soothing - and strangely hilarious - sounds of a duck quacking.

So now, when you call 800-888-3999, after the usual menu of options ('for trading, press one; for a new account kit, press two') you will hear 'if you would like to hear a duck quack, press seven.' Call it. We dare you not to laugh.

Sound frivolous? Think again. News of the quirk spread, and new accounts have shot up 75% since the duck premiered. The firm is now averaging two million calls a week.

So PRWeek is encouraging every office with a voice mail system to say 'yes!' to option seven. Trash whatever you may have in that spot now, and replace it with something fun - something lighthearted. Use your imagination - a bark, a moo, a squeak - whatever. We can make this a grassroots campaign, and you can be in on it from the ground floor.

If you do implement an Option seven, contact us at news@prweek.com to tell us about it.





Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.