HCFA awards dollars 9.2 million in contracts to F-H, Garrett Yu Hussein and AED for PR

WASHINGTON: Nonprofit social marketing experts AED, with partners Fleishman-Hillard and Garrett Yu Hussein, have hauled in dollars 9.2 million on winning two of the five task orders issued by the Health Care Financing Administration, which administers federal health insurance programs.

WASHINGTON: Nonprofit social marketing experts AED, with partners Fleishman-Hillard and Garrett Yu Hussein, have hauled in dollars 9.2 million on winning two of the five task orders issued by the Health Care Financing Administration, which administers federal health insurance programs.

WASHINGTON: Nonprofit social marketing experts AED, with partners Fleishman-Hillard and Garrett Yu Hussein, have hauled in dollars 9.2 million on winning two of the five task orders issued by the Health Care Financing Administration, which administers federal health insurance programs.

A dollars 4.8 million task order will seek to improve HCFA's use of PR. The smaller contract is worth dollars 4.4 million and seeks improvements in how HCFA conducts consumer education.

AED VP John Strand explained that HCFA's charge over the last few years by Congress has increased due to the new state-administered Children's Health Insurance Program and expanded Medicaid program. HCFA also administers Medicare and needs to educate eligible Americans about changes in the program.

'HCFA has a mandate to make its services and programs more consumer friendly. They want to add a set of communications expertise and consumer research how to improve consumer education,' said Strand.

HCFA is abandoning the old style of government contracting in which one large contract is awarded to a firm for a guaranteed period of time, moving instead towards a style already in use by government agencies such as the Centers for Disease Control and the US Agency for International Development.

The latter model, says Stand, involves selecting from a set of preapproved contractors who have earned the right to compete new work. Other agencies that won the right to compete for HCFA were GCI and Ketchum. Ketchum has won task orders totalling dollars 1.3 million. GCI was not awarded any of the initial task orders.

Contractors such as AED and Ogilvy - appointed last week to another part of the business (PRWeek, November 20) - are assembling teams of ad agencies, PR firms, market and survey research groups and health policy consulting firms.



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