Terpin Group loses valued LA head to Ogilvy

LOS ANGELES: Less than two months after the agency sold its Manhattan branch to Morgen Walke Associates (PRWeek, October 16), The Terpin Group has lost the charismatic GM of its flagship Los Angeles office to Alexander Ogilvy.

LOS ANGELES: Less than two months after the agency sold its Manhattan branch to Morgen Walke Associates (PRWeek, October 16), The Terpin Group has lost the charismatic GM of its flagship Los Angeles office to Alexander Ogilvy.

LOS ANGELES: Less than two months after the agency sold its Manhattan branch to Morgen Walke Associates (PRWeek, October 16), The Terpin Group has lost the charismatic GM of its flagship Los Angeles office to Alexander Ogilvy.

Michael Garfinkel, who joined Terpin as an EVP in July 1999 and has been credited with nearly tripling the size of the agency's Southern California operations, has defected to Alexander Ogilvy as managing director of its LA office.

Garfinkel fills the vacancy created by Kate Messenger's transfer to San Francisco last month to head up Ogilvy's newly merged Bay Area operations.

Sources close to the agency have suggested that Garfinkel's departure is a major loss for Terpin, which has reportedly lacked strong senior leadership since founder and CEO Michael Terpin began devoting his time to InternetWire last year. However, the hi-tech boutique has managed to thrive throughout the dot-com roller-coaster ride of the past 18 months, closing the year with nearly dollars 2 million in annual revenues.

Terpin Group president Patrick McKenna said a replacement for Garfinkel's LA post has not yet been named.

Garfinkel's mix of new media, Internet and entertainment experience made him a good fit for the firm's LA client base, which includes PlanetOut.com, idealab and iBlast. Prior to joining the Terpin Group, Garfinkel spent three years as VP of Hollywood-based Asbury Communications, where he helped launch the first Internet cartoon and led the campaign for the first online marketplace for the international television industry.



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