LAST CALL: These awards do flacks no favors

Be afraid: Business 2.0 has just published its 'Fire That Flack!' awards. Claiming to 'celebrate the best and the worst' in e-mailed pitches, winners are reprinted unedited.

Be afraid: Business 2.0 has just published its 'Fire That Flack!' awards. Claiming to 'celebrate the best and the worst' in e-mailed pitches, winners are reprinted unedited.

Be afraid: Business 2.0 has just published its 'Fire That Flack!' awards. Claiming to 'celebrate the best and the worst' in e-mailed pitches, winners are reprinted unedited.

Earning the Blue Ribbon for 'Cluelessness': 'I would like to know if you have published a special edition of your magazine on the up in (sic) coming technologies or if you will publish one. Thank you.' (Business 2.0 is a technology publication).

Blue Ribbon for 'Slow Down, Take a Deep Breath, Try Again': 'I thibnk I amy have some nesw for oyu about a company that speaks to aspects of your other articles.'

And, the 'No Problem, Would You Like Fries with That' award: 'Attached herewith an article about our dynamic, ecommerce solutions company. We would appreciate it if you will review and publish this article at your earliest convenience.' (Guys, it's called an advertorial, and will cost you a few thousand.)

PRWeek thinks it's now time for the 'Fire that Hack!' awards. Nominees welcome.



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