Chicago Mercantile Exchange's new status prompts PR expansion

CHICAGO: The Chicago Mercantile Exchange (CME) is revamping its entire PR strategy now that the futures and options marketplace has converted from a member-owned organization to a public corporation.

CHICAGO: The Chicago Mercantile Exchange (CME) is revamping its entire PR strategy now that the futures and options marketplace has converted from a member-owned organization to a public corporation.

CHICAGO: The Chicago Mercantile Exchange (CME) is revamping its entire PR strategy now that the futures and options marketplace has converted from a member-owned organization to a public corporation.

As part of the endeavor, it has created a new financial communications position, is expanding media lists and preparing to handle shareholder and analyst relations.

'We certainly have shareholder value in mind,' said Ellen Resnick, director corporate communications, of the major PR messages the exchange will be pushing.

Last month, the CME became the first US exchange to demutualize and memberships were converted into two classes of common stock.

Resnick has hired Mary-ellen Thielen for the new post of associate director corporate and financial communications. Thielen has previously worked on the corporate side and with the Financial Relations Board.

Resnick has also re-examined the exchange media list to see if new outlets geared to investors need to be added. In addition, changes have been made to the exchange's Web site to address IR issues and over the next six months, Resnick's eight-person staff will examine what needs to be done regarding analyst relations.

'At this point, I think we're prepared for the new PR demands being a publicly traded company will put on the PR staff,' she said, adding that the exchange is not considering taking on an outside PR or IR firm.



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