Stanton Crenshaw ousts Shandwick as agency of record for Sharp

NEW YORK: Stanton Crenshaw has beaten out Shandwick as agency of record for Sharp Electronics, the US subsidiary of Japan's Sharp Corp., an account which is said to be worth nearly dollars 1 million. Shandwick held the spot for 16 years.

NEW YORK: Stanton Crenshaw has beaten out Shandwick as agency of record for Sharp Electronics, the US subsidiary of Japan's Sharp Corp., an account which is said to be worth nearly dollars 1 million. Shandwick held the spot for 16 years.

NEW YORK: Stanton Crenshaw has beaten out Shandwick as agency of record for Sharp Electronics, the US subsidiary of Japan's Sharp Corp., an account which is said to be worth nearly dollars 1 million. Shandwick held the spot for 16 years.

Nancy Levene, senior manager of corporate communications at Sharp, said a major factor behind the move was Stanton's size and the flexibility it brought: 'Our business has changed over the years, as have our communications needs,' she said. 'We felt we'd be better off with a mid-sized agency.'

Shandwick will grow still further on January 1 when it merges with the Weber Group.

Stanton first cut in on Shandwick's relationship with Sharp when it won the company's appliances account in an agency review two years ago. Shandwick continued to handle Sharp's corporate, consumer electronics and b-to-b accounts until last week. There was no bidding and no formal agency review.

Sharp was represented by Alex Stanton's old outfit, Dorf & Stanton, before it was bought out by Shandwick in 1989. Dorothy Crenshaw worked on the account before the acquisition, and Stanton stayed with the Sharp business until he left Shandwick in 1995. 'They know that with us, they won't get lost in the sauce,' Crenshaw said.

Shandwick EVP and GM Nancy Tully said the switch reflected a change in management at Sharp. 'There was no complaint about service and we parted amicably,' she said.

Losing the account had opened up new business, said Tully, adding that Shandwick has made up for the loss.





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