Ruder Finn draws H&K's head to DC

WASHINGTON: Ruder Finn's Washington, DC-based hi-tech practice has lured its new head from Hill & Knowlton's Reston, VA, office.

WASHINGTON: Ruder Finn's Washington, DC-based hi-tech practice has lured its new head from Hill & Knowlton's Reston, VA, office.

WASHINGTON: Ruder Finn's Washington, DC-based hi-tech practice has lured its new head from Hill & Knowlton's Reston, VA, office.

Michael Causey, who headed H&K, spent barely a year at the agency and said he was drawn to the expertise and focus of Ruder Finn's tech practice.

'Most firms,' he explained, 'tend to be all things to all people.'

Causey launched H&K's Reston office a year ago. The satellite was set up to service Washington's outlying hi-tech corridor. The firm says its accounts there make up 20% of its Washington revenue.

Prior to his stint with H&K, Causey had led Powell Tate/Shandwick's communications tech practice. He came to PR from journalism, having reported on business and technology for nearly a decade for such titles as Today's Investor and Oil Daily.

Causey added, 'I wasn't really actively looking, but part of me was homesick for downtown Washington.'

Taking his place at H&K's Reston office will be Betsy Freeman, who hails from her own marketing and business development firm, Futurevision.

Before starting the small agency, Freeman spent eight years at PricewaterhouseCoopers and more than a decade as the first chief of media relations for the Air Force Association.



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