LAST CALL: Click on to Robbie for a PR visionary

It's rare that PR folks want to associate themselves with the word 'flak' with all its connotations of connivance.

It's rare that PR folks want to associate themselves with the word 'flak' with all its connotations of connivance.

It's rare that PR folks want to associate themselves with the word 'flak' with all its connotations of connivance.

However Robbie Vorhaus, founder of New York PR firm Vorhaus & Company, is particularly attached to it. He bought the domain name flak.com on a whim a few years ago but hasn't yet put it to use - much to the annoyance of an underground arts magazine called, yes, Flak.

So in a classic retort, the magazine's owners stumped up a couple of dollars to acquire the name robbievorhaus.com.

Intrigued by the man behind the site, Flak's hacks set about finding out all about our Robbie. But rather than posting evil rantings, they've dedicated the Web site to the art of storytelling - a Vorhaus mantra.

Click on a link about the site and it reads: 'This site is dedicated to Robbie Vorhaus - and his dream of stories. Robbie Vorhaus: friend, father, CEO of a public relations firm and visionary.' Flak is clearly using the classic PR technique: flattery gets you everywhere.





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