LAST CALL: A hap-pea ending to report dilemma

Here's a nice petit positioning question for you. How do you distinguish two organizations which are housed in the same offices, share the same accountants, same lawyers, same constituencies, same water cooler, and more often than they should, the same pizzas?

Here's a nice petit positioning question for you. How do you distinguish two organizations which are housed in the same offices, share the same accountants, same lawyers, same constituencies, same water cooler, and more often than they should, the same pizzas?

Here's a nice petit positioning question for you. How do you distinguish two organizations which are housed in the same offices, share the same accountants, same lawyers, same constituencies, same water cooler, and more often than they should, the same pizzas?

That was the assignment given to the (joint) communications team for both the Public Affairs Council and the Foundation for Public Affairs when they had to write a (joint) annual report back in 1996. With a brilliantly executed report using the theme of 'two peas in a pod,' that report was recently voted the Best Annual Report of the Century by Association Trends magazine, the magazine for associations.

So, you might say that like peas, it's a publication frozen in time.



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