Kmart hires Coke chief for new post

TROY, MI: Kmart has created the new position of chief marketing officer, and has put former Coca-Cola executive Brent Willis in the post.

TROY, MI: Kmart has created the new position of chief marketing officer, and has put former Coca-Cola executive Brent Willis in the post.

TROY, MI: Kmart has created the new position of chief marketing officer, and has put former Coca-Cola executive Brent Willis in the post.

Willis, who had been president of a division of Coke's Latin American operations, will take charge of Kmart's marketing, communications, advertising and brand development.

His appointment follows that of Chuck Conaway to CEO in June, and a subsequent change of advertising agencies to TBWA/Chiat/Day.

It is not clear if Willis' arrival will have an impact on the firm's PR operations.

Kmart uses Kekst & Company as its corporate and IR agency of record.





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