INTERNATIONAL NEWS: Coca-Cola hands UK PR to Cohn & Wolfe

LONDON: Coca-Cola has handed its dollars 1.4 million UK PR account to Cohn & Wolfe.

LONDON: Coca-Cola has handed its dollars 1.4 million UK PR account to Cohn & Wolfe.

LONDON: Coca-Cola has handed its dollars 1.4 million UK PR account to Cohn & Wolfe.

The company has consolidated all its UK PR activities into C&W, dropping long-time agency Clarion Communications after a competitive pitch (PRWeek UK, October 6).

Clarion and C&W have shared the Coke work for more than three years, with C&W focusing on brand and consumer PR and Clarion handling corporate PR and a separate account for Coca-Cola Enterprises, the bottling company used by brand owner Coca-Cola Great Britain.

C&W will now handle corporate PR for both Coca-Cola GB and CCE, brand work for Coke and Diet Coke, and community relations issues for both brands.

The Coca-Cola GB account reports to Andrew Coker, UK communications director.

The CCE work reports to Sally McConvie, CCE director of public affairs.

The account will be overseen by C&W deputy MD Jonathan Shore.

'We appreciate the hard and professional work we have had from Clarion over many years,' said Coker, who joined the company from supermarket giant Tesco last March.

'We want to make a step change in communications for both the brand and the company and must be more in tune with our customers to find out what they want,' he added.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.