Pine Knob Music Theater changing name

CLARKSTON, MI: Pine Knob Music Theater, reportedly the nation's largest-drawing outdoor music venue, is changing its name to DTE Energy Music Theater. The ten-year deal, in which PR and marketing join hands, is worth about dollars 1 million annually and is designed to spread the word about DTE's name change. Following the recent deregulation of the electricity industry, Detroit Edison changed its name to DTE Energy. Pine Knob, founded by the theatrical Nederlander family 30 years ago, has hosted performances by dozens of pop music's top stars, including The Grateful Dead (above). It is now managed by Palace Sports and Entertainment, which bought it in 1990 and books about 80 concerts annually during the open-air months. Last year, Pine Knob drew more than one million people.

CLARKSTON, MI: Pine Knob Music Theater, reportedly the nation's largest-drawing outdoor music venue, is changing its name to DTE Energy Music Theater. The ten-year deal, in which PR and marketing join hands, is worth about dollars 1 million annually and is designed to spread the word about DTE's name change. Following the recent deregulation of the electricity industry, Detroit Edison changed its name to DTE Energy. Pine Knob, founded by the theatrical Nederlander family 30 years ago, has hosted performances by dozens of pop music's top stars, including The Grateful Dead (above). It is now managed by Palace Sports and Entertainment, which bought it in 1990 and books about 80 concerts annually during the open-air months. Last year, Pine Knob drew more than one million people.

CLARKSTON, MI: Pine Knob Music Theater, reportedly the nation's largest-drawing outdoor music venue, is changing its name to DTE Energy Music Theater. The ten-year deal, in which PR and marketing join hands, is worth about dollars 1 million annually and is designed to spread the word about DTE's name change. Following the recent deregulation of the electricity industry, Detroit Edison changed its name to DTE Energy. Pine Knob, founded by the theatrical Nederlander family 30 years ago, has hosted performances by dozens of pop music's top stars, including The Grateful Dead (above). It is now managed by Palace Sports and Entertainment, which bought it in 1990 and books about 80 concerts annually during the open-air months. Last year, Pine Knob drew more than one million people.



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