Fleishman adds to its tech PR stable

LONDON: Fleishman-Hillard has added to its growing stable of tech PR firms, buying London-based Herald Communications for an undisclosed sum.

LONDON: Fleishman-Hillard has added to its growing stable of tech PR firms, buying London-based Herald Communications for an undisclosed sum.

LONDON: Fleishman-Hillard has added to its growing stable of tech PR firms, buying London-based Herald Communications for an undisclosed sum.

Herald, a 110-person firm with unaudited 2000 PR revenues of pounds 5.5 million (dollars 8 million), will keep its name and senior management, said Rick Sullivan, president of Fleishman's international operations. Fleishman has no plans to export the Herald brand to the US, saying that it was a purely European deal.

The acquisition provides Fleishman with offices in Munich, Prague London, Paris and Milan.

A 12-year-old firm, Herald decided to merge so it could provide a broader range of services, such as IR, financial PR and public affairs, to clients, said Esme Page, CEO. Herald clients are in the tech area.

The agency will become part of Fleishman's Technology Consulting Worldwide group, which had revenues of roughly dollars 100 million last year.

Other Fleishman tech purchases in recent years have included UpStart Communications in San Francisco, Lois Paul & Partners in Boston and KVO Public Relations in Oregon.

While rumors have circulated in tech PR circles that Fleishman has experienced personnel defections at those agencies, Sullivan said Fleishman's tech PR business is strong and that no senior managers have left tech firms Fleishman has acquired.





Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.