Chime debuts in US with tech firm

CAMBRIDGE, MA: A new, aggressive holding company is entering the US market in the shape of British PR and advertising force Chime Communications.

CAMBRIDGE, MA: A new, aggressive holding company is entering the US market in the shape of British PR and advertising force Chime Communications.

CAMBRIDGE, MA: A new, aggressive holding company is entering the US market in the shape of British PR and advertising force Chime Communications.

The operation, headed by British advertising legend Lord Tim Bell, has acquired LNS Communications, a small, independent Boston-area tech PR firm, in a deal worth up to dollars 16 million over three years.

Chime has been expanding lately with a string of strategic picks, and is said to be eyeing additional technology firms in the US, as well as corporate and financial specialists.

Bell told PRWeek that the group is trying to build an integrated network of 'super niche businesses.'

'We're not trying to be Interpublic, WPP or Omnicom,' said Bell, who co-founded Saatchi & Saatchi in 1970. 'We just want to be of sufficient size where we can make a difference in the marketplace.'

LNS caught Chime's eye through its four-year affiliation with Harvard PR, a British firm that Chime acquired last year. LNS's staff of 30 handles 15 clients, including Motorola and Avici. It will be included in the Chime Online group, but will continue to operate as an independent agency, with principals Wendy Lavallee and Rich Nagele staying on as president and CEO.

Chime's flagship PR agency, Bell Pottinger Communications, leads British rankings.



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