Canadian agency crosses US border

TORONTO: Toronto-based PR and ad agency Maxxcom has shelled out between dollars 10 million and dollars 20 million for a 49% stake in Crispin Porter & Bogusky, a Florida ad firm, with the option to buy the remainder in 2006.

TORONTO: Toronto-based PR and ad agency Maxxcom has shelled out between dollars 10 million and dollars 20 million for a 49% stake in Crispin Porter & Bogusky, a Florida ad firm, with the option to buy the remainder in 2006.

TORONTO: Toronto-based PR and ad agency Maxxcom has shelled out between dollars 10 million and dollars 20 million for a 49% stake in Crispin Porter & Bogusky, a Florida ad firm, with the option to buy the remainder in 2006.

Maxxcom, a subsidiary of newly-formed MDC Communications, has been on a buying binge of late. In September, it entered the US PR market when its New York ad unit, Margeotes Fertitta & Partners, bought PR firm Bratskeir.

That same month, it also bought New York DM agency Chinnici Direct and made its first buy outside North America, buying UK DM agency Interfocus.



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