Army PA workers share information

WASHINGTON: Close to 400 military public affairs workers attended the United States Army Worldwide Public Affairs Symposium in Washington, DC last week. The goal of the event was to 'share information on the issues and opportunities facing Army public affairs this year' said Connie Gillette, the Army's public affairs officer.

WASHINGTON: Close to 400 military public affairs workers attended the United States Army Worldwide Public Affairs Symposium in Washington, DC last week. The goal of the event was to 'share information on the issues and opportunities facing Army public affairs this year' said Connie Gillette, the Army's public affairs officer.

WASHINGTON: Close to 400 military public affairs workers attended the United States Army Worldwide Public Affairs Symposium in Washington, DC last week. The goal of the event was to 'share information on the issues and opportunities facing Army public affairs this year' said Connie Gillette, the Army's public affairs officer.

The annual event featured 30 sessions by public affairs, education and military leaders. Presenters included representatives from Ketchum, Fleishman-Hillard and Edelman. Ketchum's session was conducted by chief creative officer Judith Rich and covered creativity and brainstorming.

Other sessions included 'Media on the Battlefield,' 'Hooking Broadcast Media,' 'Balkans Media Tours: A Reporter's Perspective' and 'The Internet: Battlefield or Strategic Communications Tool?'

Another Internet session 'Using the Web in Information Campaigns,' discussed policies and practices to combat misinformation campaigns. According to the agenda, 'these processes allow you to deliver your messages quickly and cheaply, and to bypass media who may not deliver your message correctly.'

The event concluded with the showing of the Army's new ad campaign produced by Leo Burnett.

There are about 1,400 Army public affairs professionals worldwide - approximately 800 in the military and the remainder civilian.



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