American execs to learn intl. lessons

PARIS: Two American PR people are launching a media-training program to help business executives understand the media and business culture of countries other than their own.

PARIS: Two American PR people are launching a media-training program to help business executives understand the media and business culture of countries other than their own.

PARIS: Two American PR people are launching a media-training program to help business executives understand the media and business culture of countries other than their own.

Gayle Cloud, founder of Seattle-based Cloud Communications and Ken Dreyfack, a former Business Week correspondent and now director of InterAngle, a Paris PR firm, plan the first of their global media training sessions in Paris at the end of February.

Multinational firms have suffered PR setbacks recently because their executives didn't understand the PR and media challenges in foreign countries.





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