WagEd gobbles up hot boutique firm

PORTLAND, OR: Waggener Edstrom, the US's largest technology-focused independent PR agency, is about to get even bigger. The Portland, OR-based hi-tech behemoth announced this week that it has acquired pr.com, a Kirkland, WA-based boutique firm specializing in the hot wireless and wireless Internet sector.

PORTLAND, OR: Waggener Edstrom, the US's largest technology-focused independent PR agency, is about to get even bigger. The Portland, OR-based hi-tech behemoth announced this week that it has acquired pr.com, a Kirkland, WA-based boutique firm specializing in the hot wireless and wireless Internet sector.

PORTLAND, OR: Waggener Edstrom, the US's largest technology-focused independent PR agency, is about to get even bigger. The Portland, OR-based hi-tech behemoth announced this week that it has acquired pr.com, a Kirkland, WA-based boutique firm specializing in the hot wireless and wireless Internet sector.

According to the agreement - for which financial terms were not disclosed - pr.com will become a wholly owned subsidiary of WagEd, keeping its company name and leadership team of Teresa Fausti, president and CEO, and David Wilson, CFO and COO, as well as existing account teams.

For WagEd, which is best known as Microsoft's PR firm of record, the acquisition opens a door to one of the most lucrative growth areas in hi-tech PR in the post-dot-com days.

'The explosion we are seeing in the wireless and wireless communications space was one of the key factors driving the decision to buy the agency,' confirmed WagEd SVP Linda O'Neill. Clients of pr.com include Ignition, etrieve, Burst Wireless and Quintessent Communications.

According to O'Neill, the acquisition signaled a continuing commitment by WagEd to maintain its independence. 'That is definitely our intent,' she said.





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