Martin Agency lands full-service contract with mortgage giant

RICHMOND, VA: One of the nation's largest mortgage companies, Champion Mortgage, has chosen the Martin Agency in Richmond as its full-service agency of record.

RICHMOND, VA: One of the nation's largest mortgage companies, Champion Mortgage, has chosen the Martin Agency in Richmond as its full-service agency of record.

RICHMOND, VA: One of the nation's largest mortgage companies, Champion Mortgage, has chosen the Martin Agency in Richmond as its full-service agency of record.

The PR portion alone will comprise the second-largest account in Martin PR's client roster. Although Champion and Martin declined to discuss budgets, Martin PR's largest account is the US Virgin Islands, which spends about dollars 1.5 million annually in fees.

The Martin Agency won the account in a face-off against three national agencies, which Mark Benson, Champion's chief marketing officer, declined to name.

Benson said Martin PR was chosen because of its 'demonstrated ability to integrate PR activities into a successful brand-marketing program.' Martin's corporate culture and service mirrored Champion's, he said, and that tipped the scales in Martin's favor.

Martin will begin with a strategic plan to focus on both consumer and industry media relations programs. The PR will support the advertising, which is expected to include outdoor, print, television and radio. A direct marketing campaign will also be launched.

Martin PR has had extensive experience in the financial services arena.

The agency currently handles World Investor Link, an online service that provides information on publicly traded companies to individual investors and investor information to IR professionals.



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