Fox Home Entertainment fills global publicity post

LOS ANGELES: Twentieth Century Fox Home Entertainment has promoted Elizabeth West to head of global publicity and promotions for its Los Angeles-based international market.

LOS ANGELES: Twentieth Century Fox Home Entertainment has promoted Elizabeth West to head of global publicity and promotions for its Los Angeles-based international market.

LOS ANGELES: Twentieth Century Fox Home Entertainment has promoted Elizabeth West to head of global publicity and promotions for its Los Angeles-based international market.

West joined the company in 1994 as its first director of publicity and promotions for the European region. She previously worked at London-based PR agency DSA.

She fills the post left vacant when Breena Camden moved to Fox Searchlight Pictures, a unit of Fox Filmed Entertainment. West reports to Keith Feldman, Twentieth Century Fox Home Entertainment senior vice president of marketing.

West heads a team of four in Los Angeles but oversees the work of hundreds of employees in 42 geographic regions.

'For the past four years, (West) has done an outstanding job leading the publicity and promotions activities for the European region, said Feldman.

'Throughout that time she has worked with the Los Angeles and territory PR groups to develop innovative and groundbreaking campaigns for titles including Tomorrow Never Dies, Independence Day, Titanic, Anastasia and Star Wars.'

As well as overseeing global publicity and promotion, West will also be responsible for setting the promotional strategy for the international launch of Fox's latest releases on video and DVD. This also includes MGM titles for which Fox has the distribution rights.

The company is expected to name West's successor in Europe next month.

Fox Entertainment is divided into five segments: Filmed Entertainment; Cable Network Programming; TV stations; TV broadcast networks; and other TV businesses.



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