Fitzgerald's client list gets fat on tech

SAN FRANCISCO: VerticalNet, the b-to-b, e-commerce company that scored headlines last summer for its high-profile war with business magazine Line56 over an unflattering cover story, has changed PR horses.

SAN FRANCISCO: VerticalNet, the b-to-b, e-commerce company that scored headlines last summer for its high-profile war with business magazine Line56 over an unflattering cover story, has changed PR horses.

SAN FRANCISCO: VerticalNet, the b-to-b, e-commerce company that scored headlines last summer for its high-profile war with business magazine Line56 over an unflattering cover story, has changed PR horses.

The Horsham, PA-based company, which has recently undergone upper-level management changes, including the defection of CEO Joseph Galli after just six months, has ditched its two-year PR agency of record, PepperCom, and hired FitzGerald Communications. A Peppercom representative cited VerticalNet's management changes as the reason for the review.

VideoShare, a Boston-based streaming video company, this month also moved its account to FitzGerald from Schwartz Communications.

VerticalNet and VideoShare are just two of Fitzgerald's 12 new clients.

Between its offices in Cambridge, MA, San Francisco, Washington, Los Angeles and New York, the agency has signed more than dollars 5.5 million in new business since December.





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