EDITORIAL: Happy Valentine's Day from PRWeek

In the spirit of Valentine's Day, this week's issue includes a feature on the 10 Most Eligible People in PR. Doubtless this topic will attract criticism from those who want the PR profession to be seen only as a source of earnest counsel, and who argue that the industry's dumb blonde reputation will never be enhanced if the leading trade publication trivializes the profession. So let's get a few things straight.

In the spirit of Valentine's Day, this week's issue includes a feature on the 10 Most Eligible People in PR. Doubtless this topic will attract criticism from those who want the PR profession to be seen only as a source of earnest counsel, and who argue that the industry's dumb blonde reputation will never be enhanced if the leading trade publication trivializes the profession. So let's get a few things straight.

In the spirit of Valentine's Day, this week's issue includes a feature on the 10 Most Eligible People in PR. Doubtless this topic will attract criticism from those who want the PR profession to be seen only as a source of earnest counsel, and who argue that the industry's dumb blonde reputation will never be enhanced if the leading trade publication trivializes the profession. So let's get a few things straight.

We certainly wouldn't want to encourage dumb behavior, and we like to think that we do our bit to prevent it. But what's so dumb about beauty and brains? Image isn't everything, but in this profession - when married to the right words - it doesn't do any harm.

More seriously, it's not PRWeek's job to enhance the respectability of the industry. We're here to show the industry in all its technicolor glory.

As reflects the industry, sometimes we like to be serious, intellectual, cerebral. And sometimes we just like to have fun. To all of you who like to think of PR as a fun job, enjoy. And to those whose minds are only on higher things, may we suggest that you don't read pages 14-15.





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