PR WEEK AWARDS 2001: PRWeek Award Winners 2000-2001

PRWeek Campaign of the Year

PRWeek Campaign of the Year

PRWeek Campaign of the Year

2001 Cone with ConAgra Foods - 'Feeding Children Better'

2000 New Line Cinema - 'Austin Powers: The Spy Who Shagged Me'

Corporate PR Team of the Year

2001 Nortel Networks Global Communications

2000 - Southwest Airlines, Public Relations & Corporate Communications

Non-Profit Team of the Year

2001 Gay and Lesbian Alliance Against Defamation (GLAAD)

2000 Guide Dogs for the Blind, Public Information Department

PR Agency of the Year

2001 Ogilvy Public Relations Worldwide

2000 Brodeur Worldwide

Mid-Size PR Agency of the Year

2001 Applied Communications

2000 Stanton Crenshaw Communications

Boutique PR Agency of the Year

2001 Lane Marketing Communications

2000 Sloane & Company

PR Professional of the Year

2001 John D. Graham - Fleishman-Hillard International Communications

2000 Harris Diamond - BSMG Worldwide

International PR Professional of the Year

2001 Margery Kraus - APCO Worldwide

2000 Peter Hehir - Porter Novelli International

Solo PR Practitioner of the Year

2001 Wayne Catan

2000 Lisa Skriloff - Multicultural Marketing Resources

Young PR Professional of the Year

2001 Casey Kaplan - Pierpont Communications

2000 Larry Barrios - The MWW Group

Student of the Year

2001 Elizabeth Lundeen, University of Missouri

2000 Sarah Mast, University of Southern California

Publicity Stunt of the Year

2001 George Washington's Mt. Vernon - George Washington's Death & Funeral Reenactment

2000 Philadelphia Convention & Visitors Bureau with Millennium Philadelphia, Sunoco Welcome America!, City of Philadelphia and Kodak - The Photo of the Century (TM) presented by Kodak

New Media Site of the Year

2001 New Line Cinema - 'Lord of the Rings'

2000 San Diego Convention Center Corporation: Corporate Communications Department - Internet site for SDCCC

Best Use of Research

2001 The US Mint with Fleishman-Hillard - 'Golden Dollar'

2000 AT&T with Delahaye Medialink - Understanding how news coverage and advertising interact

Internal Publication of the Year

2001 Porsche Cars North America with Jackson-Dawson Marketing Communications - Carrera

VNR of the Year

2001 JetBlue Airways - 'JetBlue: Cheap Chic Lands in New York'

2000 General Mills Communications Department - Big G Whole Grain News

Agri-Business Campaign of the Year

2001 Morgan&Myers and Pharmacia & Upjohn Animal Health - 'Naxcel Prewean: They won't be little long'

2000 Morgan&Myers with the North Central Soybean Research Program - The SCN Coalition: Take the Test. Beat the Pest

Arts & Entertainment Campaign of the Year

2001 Edelman with Experience Music Project - Experience Music Project

2000 New Line Cinema - 'Austin Powers: The Spy Who Shagged Me'

Brand Development Campaign of the Year

2001 Ogilvy and BP - 'Taking BP Beyond'

Business-to-Business Campaign of the Year

2001 Ketchum/Visa USA - Visa Start-Up 2000

2000 Carmichael Lynch Spong with ASV - Blowing the Lid Off the Best Kept Secret in Compact Work Vehicles

Cause-Related PR Campaign of the Year

2001 Barkley Evergreen & Partners and the Lee Company - Lee National Denim Day

2000 Porter Novelli with Nissan North America - 'Quest for Safety' Campaign

Community Relations Campaign of the Year

2001 Cone with ConAgra Foods - 'Feeding Children Better'

2000 Golin/Harris International with McDonald's - Get the Helmet Habit Bike Helmet Safety Campaign

Consumer Launch of the Year

2001 Lippe Taylor with Procter & Gamble - Physique hair care

2000 Edelman Public Relations Worldwide with MTD Products - Yard Man Mow Across America

Crisis Management Campaign of the Year

2001 Edelman - 'Saving the Family Farm'

2000 BSMG Worldwide with the Bahamas Ministry of Tourism - Putting an Accurate Spin on Hurricanes

Healthcare Campaign of the Year

2001 Shandwick Public Affairs with the Blue Cross and Blue Shield Association - The Healthy Competition Campaign

2000 Porter Novelli with the Florida Office of Tobacco Control - 'Truth' campaign

Hi-Tech Campaign of the Year

2001 OutCast Communications with salesforce.com - 'The End of Software'

2000 Buck & Pulleyn with Voyetra Turtle Beach - Turtle Beach Quadzilla Launch

Internal Communications Campaign of the Year

2001 Ogilvy and BP - 'Taking BP Beyond'

2000 Ketchum with Visa USA - Organizational Realignment

International Campaign of the Year

2001 Golin/Harris and McDonald's Corporation, in partnership with the Walt Disney Company - 'Millennium Dreamers: Global Children's Recognition Program'

2000 Ketchum with Lions Club International - Global Image Program

Investor/Financial Relations Campaign of the Year

2001 Thomson Financial Services and Pharmacia and Monsanto - 'From Failed Merger to Wall Street's Top Drug Pick'

2000 PaineWebber - Beyond the Basics: Investment Strategies for Women

Multicultural Marketing Campaign of the Year

2001 Walls Communications and NAACP - Get Out the Vote (GOTV) 'Southern States Voter Project 2000'

2000 Ogilvy Public Relations Worldwide - The ConPact (was Marketing to Minorities in 2000)

Media Campaign of the Year

2001 Ruder Finn with Women.com - Top Ten Bachelors of Silicon Valley

2000 Stanton Crenshaw Communications with The Weather Channel/Weather.com - Hot Enough For Ya?

Non-Profit Campaign of the Year

2001 MRA and The Wireless Foundation/Motorola - Donate a Phone campaign

2000 Cohn & Wolfe (Washington DC) with Washington Animal Rescue League - Y2K-9 Compatibility and Silicon Alley Cats

Political Campaign of the Year

2001 George Allen (Virginia Senate race vs Sen. Chuck Robb)

Public Affairs Campaign of the Year

2001 Stoorza Communications with Wal-Mart - 'No on Measure 1'

2000 Stoorza, Ziegaus & Metzger with the Greater Los Angeles Zoo Association - Yes on CC: Repair Our Zoo

Public Service Campaign of the Year

2001 Hill & Knowlton and California Department of Health Services - 'Stork Makes Fewer Stops to California Teens'

2000 Prospect Associates with the Georgia Department of Community Health - PeachCare for Kids.



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