NEWS IN BRIEFS

LIVONIA, MI: Steve Rossi, appointed president and CEO of McLaren Performance Technologies in December, has decided he'll head up PR efforts for McLaren himself as part of his CEO duties. Outside PR firm Bianchi Public Relations is being let go. McLaren hired Bianchi last October, but given his background in PR - he is the former head of PR at DaimlerChrysler's US operations - Rossi felt he could direct efforts to build a higher profile for the company.

LIVONIA, MI: Steve Rossi, appointed president and CEO of McLaren Performance Technologies in December, has decided he'll head up PR efforts for McLaren himself as part of his CEO duties. Outside PR firm Bianchi Public Relations is being let go. McLaren hired Bianchi last October, but given his background in PR - he is the former head of PR at DaimlerChrysler's US operations - Rossi felt he could direct efforts to build a higher profile for the company.

LIVONIA, MI: Steve Rossi, appointed president and CEO of McLaren Performance Technologies in December, has decided he'll head up PR efforts for McLaren himself as part of his CEO duties. Outside PR firm Bianchi Public Relations is being let go. McLaren hired Bianchi last October, but given his background in PR - he is the former head of PR at DaimlerChrysler's US operations - Rossi felt he could direct efforts to build a higher profile for the company.





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