'Seattle Company Upsizing,' the press release screamed from PRWeek's e-mail in-boxes.
What a refreshing change from the doom and gloom of dot-bombs, pink slips and canceled IPOs, we thought, and prepared to write the story. Was Amazon re-hiring all the people it had let go, we wondered? Perhaps Starbucks was swelling its employment ranks?
Er, no. Turns out that Brand X, the Seattle-based Internet marketing and design firm - you know it, surely? - has hired an, uh, art director.
Guys, we appreciate the sentiment, but we don't think those pesky ol' analysts on Wall Street are going to close their computers down and go home early with the knowledge of a recession dodged. You know that saying about a swallow not making a summer, don't you?