INTERNATIONAL NEWS: Venture puts more Maitland in Europe

LONDON: Euro RSCG Worldwide, a division of the Havas communications group, has signed a letter of intent to buy a minority stake in Maitland Consultancy, a London financial communications firm. Angus Maitland, chairman of Maitland Consultancy, said the deal would give his agency a greater European presence, while giving Euro RSCG a financial communications arm.

LONDON: Euro RSCG Worldwide, a division of the Havas communications group, has signed a letter of intent to buy a minority stake in Maitland Consultancy, a London financial communications firm. Angus Maitland, chairman of Maitland Consultancy, said the deal would give his agency a greater European presence, while giving Euro RSCG a financial communications arm.

LONDON: Euro RSCG Worldwide, a division of the Havas communications group, has signed a letter of intent to buy a minority stake in Maitland Consultancy, a London financial communications firm. Angus Maitland, chairman of Maitland Consultancy, said the deal would give his agency a greater European presence, while giving Euro RSCG a financial communications arm.

'We've done some very big deals in Europe, and we decided we needed to accelerate our expansion by a joint venture,' said Maitland. 'Our brand will be rolled out throughout the European economies with full access to the Euro RSCG network.'

Maitland expected the deal would be finalized next month.

Peggy Nahmany, global communications director for Euro RSCG, said the deal wouldn't affect Abernathy MacGregor, the investor relations arm of Havas. Euro RSCG and Abernathy are in separate divisions of corporate parent Havas.

The acquisition means that some Maitland personnel will move into Euro RSCG's offices. Maitland formalized its IR division in February by hiring Jantine Klein Roseboom as its first VP of IR, to position itself within Euro RSCG offices.

'Our intention is to use the Euro RSCG infrastructure,' says Maitland.

'We will put corporate and financial resources into the key business and financial centers in Europe as a first step, and we will have our own brand publicized in these companies.'





Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.