INTERNATIONAL NEWS: Business Wire to open office in UK

LONDON: Business Wire is launching in the UK, with a London office opening its doors later this year.

LONDON: Business Wire is launching in the UK, with a London office opening its doors later this year.

LONDON: Business Wire is launching in the UK, with a London office opening its doors later this year.

Cathy Baron Tamraz, chief operating officer for the 40-year-old wire service, said the London office will differ from current international relationships, which include affiliates in Japan and Latin America, as well as an international hub in Brussels, Belgium.

'We're active in Europe right now, but as far as a Business Wire full presence, London will be first,' said Tamraz. The company has 26 US offices.

Europe is in the process of adopting more stringent disclosure requirements, which will create additional opportunities for Business Wire.

Tamraz says the office will be part of a new global strategy.

'Our push is going to be global,' said Tamraz. 'We've been sending over our own US staff and spending a lot of time in the UK, Germany and France.'

Business Wire's rival, PR Newswire, has operated in Europe since 1997.

It has offices in 11 European cities, including London, Paris, and Frankfurt, Germany.



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