Dot-com flop causes yet another round of layoffs

BOSTON AND NEW YORK: Northeastern firms Brodeur and Shepardson Stern + Kaminsky (SS+K) made layoffs last week as fallout from the dot-com crash and slowing tech markets continued to spread.

BOSTON AND NEW YORK: Northeastern firms Brodeur and Shepardson Stern + Kaminsky (SS+K) made layoffs last week as fallout from the dot-com crash and slowing tech markets continued to spread.

BOSTON AND NEW YORK: Northeastern firms Brodeur and Shepardson Stern + Kaminsky (SS+K) made layoffs last week as fallout from the dot-com crash and slowing tech markets continued to spread.

Boston-based tech giant Brodeur let 20 of its staff members go, including nine PR personnel, of which three were from its Boston office, four were from its 32-person Phoenix, AZ staff and two were from its 15-person Provo, UT office. In addition, the firm laid off three operational staff and eight from its Web development team in Boston.

Brodeur CEO Andy Carney said, 'Honestly, they weren't busy. We've had to realign a lot over the last year. Our clients are very interested in online support, so while we still do some Web work, the majority of our future work is coming from online support.'

For Brodeur, the reduction is a small one, as the agency boasts a staff of 800 in 53 offices spread throughout 32 countries. But it is nonetheless an emotional one. Carney said the agency is looking for opportunities to place laid-off staffers in other offices. 'We really care about these people,' she said. 'We're trying our best to get them squared away.'

SS+K, a small, independent PR and ad agency based in New York, laid off three of its PR account staff, along with an undisclosed number - which is said to be as great as 17 - of its advertising and creative staff.

SS+K has lost a number of dot-com clients in recent months, including Urbanfetch, which ceased its consumer operation last fall. SS+K officials declined to discuss the layoffs, but instead issued a brief statement that read in part, 'Unfortunately, every industry we service is positioning itself for what is clearly a softening economy. Consequently, we too must position ourselves for this economy without hampering ongoing client service.'





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