Detroit claims spot on world's PR map

DETROIT: In an appearance at Detroit's Adcraft Club, the nation's largest advertising club, the city's mayor, Dennis Archer, lauded the metro area's creative talents, with local PR singled out for special praise.

DETROIT: In an appearance at Detroit's Adcraft Club, the nation's largest advertising club, the city's mayor, Dennis Archer, lauded the metro area's creative talents, with local PR singled out for special praise.

DETROIT: In an appearance at Detroit's Adcraft Club, the nation's largest advertising club, the city's mayor, Dennis Archer, lauded the metro area's creative talents, with local PR singled out for special praise.

Franco PR was praised in particular for its part, in combination with a local design firm, in putting together a multi-media presentation 'like no one had ever seen before' which snagged Super Bowl 2006 for Detroit, beating out numerous Sun Belt venues for the five-year-away January event.

However, international PR firms have never managed to gain a toehold in the Detroit market for anything much more than relatively minor servicing accounts.

'There is no need for anyone who needs advertising or PR to go outside our community,' stated Archer, who also is president of the National League of Cities. 'They don't have to go to an address in New York or Chicago. The very best come here to live, work and play.'

Archer cited marketing and public relations efforts by local talent which helped Detroit turn out reluctant respondents for the 2000 census; make a pitch for locating new e-commerce behemoth Covisent in the city rather than distant suburbs and supported various uplifting local projects. 'PR professionals have helped get the word out,' he said.



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