NEWS IN BRIEF

SAN FRANCISCO: Morgen-Walke Associates has hired Ron Heckmann in a

new position as SVP/group director for its West Coast PR practice.

Heckmann's appointment is part of an overall expansion of Morgen-Walke's

West Coast capabilities from IR into more general PR services. With his

16-person staff, Heckmann will be responsible for increasing PR and

media relations clients, as well as growing Morgen-Walke's full-service

PR capabilities.



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