LONDON: Euro RSCG Worldwide, a division of the Havas communications
group, has signed a letter of intent to buy a minority stake in Maitland
Consultancy, a London financial communications firm. Angus Maitland,
chairman of Maitland Consultancy, said the deal would give his agency a
greater European presence, while giving Euro RSCG a financial
'We've done some very big deals in Europe, and we decided we needed to
accelerate our expansion by a joint venture,' said Maitland. 'Our brand
will be rolled out throughout the European economies with full access to
the Euro RSCG network.'
Maitland expected the deal would be finalized next month.
Peggy Nahmany, global communications director for Euro RSCG, said the
deal wouldn't affect Abernathy MacGregor, the investor relations arm of
Havas. Euro RSCG and Abernathy are in separate divisions of corporate
The acquisition means that some Maitland personnel will move into Euro
RSCG's offices. Maitland formalized its IR division in February by
hiring Jantine Klein Roseboom as its first VP of IR, to position itself
within Euro RSCG offices.
'Our intention is to use the Euro RSCG infrastructure,' says
'We will put corporate and financial resources into the key business and
financial centers in Europe as a first step, and we will have our own
brand publicized in these companies.'