INTERNATIONAL NEWS: Business Wire to open office in UK

LONDON: Business Wire is launching in the UK, with a London office

opening its doors later this year.



Cathy Baron Tamraz, chief operating officer for the 40-year-old wire

service, said the London office will differ from current international

relationships, which include affiliates in Japan and Latin America, as

well as an international hub in Brussels, Belgium.



'We're active in Europe right now, but as far as a Business Wire full

presence, London will be first,' said Tamraz. The company has 26 US

offices.



Europe is in the process of adopting more stringent disclosure

requirements, which will create additional opportunities for Business

Wire.



Tamraz says the office will be part of a new global strategy.



'Our push is going to be global,' said Tamraz. 'We've been sending over

our own US staff and spending a lot of time in the UK, Germany and

France.'



Business Wire's rival, PR Newswire, has operated in Europe since

1997.



It has offices in 11 European cities, including London, Paris, and

Frankfurt, Germany.



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