Tech firms buck Bay Area PR trend

SAN FRANCISCO: While many Silicon Valley PR firms are cutting jobs and the flood of failed dot-coms continues to rise, at least two major Bay Area tech companies are actually seeking to beef up their PR ranks.

SAN FRANCISCO: While many Silicon Valley PR firms are cutting jobs and the flood of failed dot-coms continues to rise, at least two major Bay Area tech companies are actually seeking to beef up their PR ranks.

SAN FRANCISCO: While many Silicon Valley PR firms are cutting jobs and the flood of failed dot-coms continues to rise, at least two major Bay Area tech companies are actually seeking to beef up their PR ranks.

PeopleSoft, a supplier of back-office software that helps companies run their online and offline business, is looking to add at least two executives to its corporate communications team. Both are newly created positions reporting to Steve Swasey, director of corporate PR. Swasey joined the Pleasanton, CA-based company in the fall of 1999 and has helped engineer its turnaround over the past year and a half.

In San Francisco, TechTV, a cable TV and Internet network devoted to technology-oriented programming, is also adding PR manpower. According to PR director Alyssa Donelan, the media venture is seeking a publicist to pitch its programming, along with its related Web and radio properties, to consumer media.

TechTV's hiring initiative contrasts with recent downsizing moves by CNN, as well as by nearby tech-media rival CNet Networks, which two weeks ago cut its internal PR team.



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