Ogilvy slashes jobs, merges tech ops

NEW YORK: Ogilvy PR has culled 70 jobs - nearly 5% of its worldwide workforce - and has closed at least one office in a restructuring that merges the firm's tech practice with Alexander Ogilvy.

NEW YORK: Ogilvy PR has culled 70 jobs - nearly 5% of its worldwide workforce - and has closed at least one office in a restructuring that merges the firm's tech practice with Alexander Ogilvy.

NEW YORK: Ogilvy PR has culled 70 jobs - nearly 5% of its worldwide workforce - and has closed at least one office in a restructuring that merges the firm's tech practice with Alexander Ogilvy.

An internal memo from CEO Bob Seltzer explained the decision to merge has resulted in layoffs from both sides and across nearly every office, in addition to the closure of AO's 20-employee Dallas branch. The Atlanta and Denver offices were also severely affected. 'Where two years ago the marketplace would support two separate tech practices, the current economic reality does not,' Seltzer explained.

The news came just days after Ogilvy was named PRWeek's Agency of the Year. Seltzer said: 'Everyone in technology is going through the same thing. (Layoffs are) not a nice thing to do, but we feel good about how we've done it. Being 'Agency of the Year' doesn't mean that your performance is recession-proof.'

In the new company, which will keep the AO name, Pam Alexander remains as CEO, while former Eastern region president Sandra Moreland shifts to the No. 2 slot as president. Larry Sennett, who joined Ogilvy in November as global tech practice director, keeps that title, reporting now to Moreland and Seltzer.

Western region president Holland Carney is stepping down. Moreland and Seltzer said Carney's exit is unrelated to the restructuring and was a personal decision to shift out of management into consulting key clients.

- See The Big Pitch, p. 10.





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