NASCAR hunts media relations aid following tragedy

DAYTONA BEACH, FL: In the week following the death of NASCAR superstar Dale Earnhardt, the organization has launched a search for two high-level media relations experts.

DAYTONA BEACH, FL: In the week following the death of NASCAR superstar Dale Earnhardt, the organization has launched a search for two high-level media relations experts.

DAYTONA BEACH, FL: In the week following the death of NASCAR superstar Dale Earnhardt, the organization has launched a search for two high-level media relations experts.

Justin Meyer of Marshall Consultants, who is heading up the search, denied that the hires were connected to the tragedy. Earnhardt died instantly in a crash during the Daytona 500 on Sunday, February 18.

'They are restructuring the department,' Meyer said, 'designing it to ensure they have first rate media coverage of the Winston Cup series.' NASCAR spokespeople were unavailable for comment on the departmental changes.

The NASCAR Winston Cup series has 34 races in its season with attendance of more than 6.5 million annually. NASCAR scored high ratings for the event, and has television contracts with Fox, Turner Sports and NBC. The series was kicked off this year at Sunday's Daytona 500.

Some have speculated the accident will make NASCAR a tough sell. According to The Dallas Morning News, Earnhardt's death means, 'selling the sport won't be as easy as it had been.'





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