INTERNATIONAL NEWS: Burson loses PA expert to Vicente Fox

MEXICO CITY: Aliza Chelminsky, Burson-Marsteller's executive director in Mexico, has quit the agency to join the administration of Vicente Fox, the country's recently elected president.

MEXICO CITY: Aliza Chelminsky, Burson-Marsteller's executive director in Mexico, has quit the agency to join the administration of Vicente Fox, the country's recently elected president.

MEXICO CITY: Aliza Chelminsky, Burson-Marsteller's executive director in Mexico, has quit the agency to join the administration of Vicente Fox, the country's recently elected president.

Burson has been scouring Latin America for a new leader for its Mexican bureau since Chelminsky left last week.

Sources close to the agency said the loss of Chelminsky is a setback, but the fact that she is now working for the Mexican government may be an advantage for the agency, providing a foothold in Fox's new administration.

An expert in public affairs, Chelminsky joined Fox's administrative controlling department as head of PR.

Santiago Hinojosa, Burson's Latin American president and CEO, promises a time-consuming search because Mexico is one of the agency's key markets in the region.

'We will take our time to find the right person, since we want to take the Mexican office to a higher stage,' Hinojosa said. He is considering applicants from different regional offices, but he is not ruling out reaching outside the agency's network for candidates.

According to Hinojosa, Chelminsky's six-year tenure helped Burson expand its Mexican business to become one of the most successful in the network, with turnover of around dollars 4 million.





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