EDITORIAL: Wasted Web opportunity

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Another disturbing statistic in the PRWeek Corporate Benchmarking Survey is the industry's lackadaisical attitude towards the Web. A third of Fortune 500 companies don't have a dedicated online press office on their Web site, for example. Less than 50% of PR departments have a Web development budget. And despite the implications of Reg FD, of those that do, their budgets are expected to go up just 0.1% - from 4% to 4.1% of the budget.

Even sadder is that with this incredible opportunity, PR firms are the very last people that most in-house teams want to turn to. Go figure.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.