87% of tech journos prefer e-mail pitches

DRAPER, UT: Top-level technology journalists have been given a chance to sound off about their PR pet peeves in a study by Politis Communications.

DRAPER, UT: Top-level technology journalists have been given a chance to sound off about their PR pet peeves in a study by Politis Communications.

DRAPER, UT: Top-level technology journalists have been given a chance to sound off about their PR pet peeves in a study by Politis Communications.

The agency conducted a survey entitled 'How to Tame a Junior PR Professional,' through its database of 1,750 journalists who cover technology, with 180 ultimately responding. Industry leaders such as Bloomberg, MSNBC.com, Internet World and CHIP were among the publications represented.

The top five annoyances were found to be: irrelevant story pitches; annoying phone calls; a lack of understanding of the publication or the station; not knowing the reporter's or editor's beat; and e-mail attachments.

What most surprised David Politis, the agency's president, was the fact that 87% of journalists prefer to be contacted by e-mail, compared to just 4% who preferred a phone call, or 2% who liked the fax route.

'There are still a number of PR experts who say the phone call is the best way of dealing with the media,' Politis said. 'That isn't necessarily so.' Based on the survey, Politis advised using the phone only to communicate very timely, breaking news stories.

Reporters were also asked how they would rank their experience with PR people during 2000. Most respondents, 44%, called it 'fair,' while 38% replied 'good.' Only 3% said 'very good,' although just 4% responded 'very bad.'

When asked whether their jobs would be difficult without the input of a PR person, the majority, 41%, said they would somewhat agree, with 12% saying they would somewhat disagree.

Politis will use the data to educate clients. 'With those we work with who aren't PR pros,' he said, 'there are some misconceptions out there.'



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.