Maybe you don't have to sell your soul to the devil to make it in
Hollywood. In these days of PR reps doing everything but wiping the
soiled bottoms of spoiled stars, it might fall to the publicity house to
ink the deal with Lucifer.
Seems recent interaction with the Prince of Darkness has the folks at
PMK Public Relations, which has represented such stars as Winona Ryder,
Ethan Hawk and Phil Collins, kicking up a fuss. A recent Page Six item
in the New York Post quotes the company's New York staffers as
complaining about spending eight hours a day gazing out their Fifth
Avenue windows straight at neighboring building 666 Fifth Avenue. As any
New Yorker can explain, the Top of the Sixes building is especially
creepy because the super-sized numbers glow bright red.
While the whole article may have been a ploy to get the agency's name in
the paper, devil worship jokes are nothing new in PR - from the Satanic
accusations leveled against Procter & Gamble for its moon and stars logo
to persistent rumors comparing Pokemon to Beelzebub. However, if PMK has
entered a deal with the devil, it does at least, finally, explain the
successful career of Phil Collins.