LAST CALL: PMK NY plugs one hell of a dilemma

Maybe you don't have to sell your soul to the devil to make it in

Hollywood. In these days of PR reps doing everything but wiping the

soiled bottoms of spoiled stars, it might fall to the publicity house to

ink the deal with Lucifer.



Seems recent interaction with the Prince of Darkness has the folks at

PMK Public Relations, which has represented such stars as Winona Ryder,

Ethan Hawk and Phil Collins, kicking up a fuss. A recent Page Six item

in the New York Post quotes the company's New York staffers as

complaining about spending eight hours a day gazing out their Fifth

Avenue windows straight at neighboring building 666 Fifth Avenue. As any

New Yorker can explain, the Top of the Sixes building is especially

creepy because the super-sized numbers glow bright red.



While the whole article may have been a ploy to get the agency's name in

the paper, devil worship jokes are nothing new in PR - from the Satanic

accusations leveled against Procter & Gamble for its moon and stars logo

to persistent rumors comparing Pokemon to Beelzebub. However, if PMK has

entered a deal with the devil, it does at least, finally, explain the

successful career of Phil Collins.



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