NEWS IN BRIEF

MEMPHIS, TN: Ward Archer, president and CEO of Archer/Malmo, has

tapped a team of senior managers who are currently stockholders in the

agency to take the reins in the day-to-day management of the company.

Archer becomes chairman and will work as an advisor to the new

leadership team and continue to work on client business. Gary Backaus,

EVP and creative director; Mary Caywood, EVP; Cynthia Ham, EVP; Russ

Williams, president and COO; and SVPs Buddy Boswell and Jay Cooper

comprise the agency's board of directors, who will gradually assume

ownership of the company as part of a long-term succession plan.



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