NEWS IN BRIEF

LONDON: The Superbrands organization, an independent authority on

branding, has chosen BSMG Worldwide as PR consultancy for its

Superbrands Tribute Event 2001. The event, due to take place on May 15,

will recognize and pay tribute to the strongest consumer brands. The

Superbrands Council will announce the 2001 winners from a number of new

categories on that night, and the PR remit includes consumer and trade

media relations activities leading up to, and after, the awards event.



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